One source of truth for home loan consultations

Shared ownership mortgage advice firm · Fargo, North Dakota

How a shared ownership mortgage advice firm in Fargo, North Dakota, with 13 staff, reworked how its site is moved, updated and handed over in 10 working days from content approval: the starting point, the build and what the team noticed afterwards.

10working days from content approval

Client
Shared ownership mortgage advice firm
Region
Fargo, North Dakota
Team
13 staff; one locally managed operation
Work
Migration, updates and handover

Where it started

The starting point

Several pages about home loan consultations repeated the same facts. Some had been updated after operational changes; others still carried the previous wording.

The problem

For home loan consultations, every update was a treasure hunt across duplicate pages. Customers quoted old wording with complete confidence, and staff could not blame them.

What we built

A single page is now the authoritative source for loan officer credentials and the consultation process. The handover assigns an owner, schedules reviews and lists every location a change touches.

  • Content inventory
  • Consolidated reference
  • Review schedule
  • Change checklist

Timeline

10 working days after content approval, including staff review and handover.

  1. Day 0

    Content approved

    The client signs off the wording and material. The working days start here.

  2. In between

    Build and staff review

    We build; the client's own staff review the pages and the inquiry path before anything goes live.

  3. Day 10

    Handover

    The work is live and handed over, within 10 working days of content approval.

What changed

Day to day with home loan consultations, updates happen once, at the source, with a checklist for everything connected. The odds of a visitor reading contradictions drop accordingly.

In the client's words

“Our home loan consultations pages used to disagree with each other. Now there is one version, and a named person keeps it true.”

Sanjay RastogiAdvice team administrator, Shared ownership mortgage advice firmFargo, North Dakota

Questions about this project

How long did this project take?

10 working days after content approval, including staff review and handover. The working days are counted from the day the client approved the content, so the time the client spent gathering and signing off their material is not part of it. The launch window for a new site on each of our plans is set out on the pricing page.

What did we build for this shared ownership mortgage advice firm?

A single page is now the authoritative source for loan officer credentials and the consultation process. The handover assigns an owner, schedules reviews and lists every location a change touches. The pieces that did the work: Content inventory; Consolidated reference; Review schedule; Change checklist.

Why is the business not named?

On purpose. The client is described as a shared ownership mortgage advice firm in Fargo, North Dakota with 13 staff, which is enough to judge whether the situation is close to yours. The quote is published with permission and attributed to Sanjay Rastogi, advice team administrator, but we do not publish the business name, its logo or its web address.

Did this project involve rates, approvals or lending advice?

No. The work was about how the website handles inquiries and content. We are not a lender, mortgage broker, loan originator or financial adviser, and nothing on a site we build quotes a rate, states eligibility or implies an approval. The wording on every page, including the route to a conversation with a licensed loan officer, is reviewed and approved by the client.

Want the same fix on your own site?

A live walk-through of the site you would get, with the inquiry path and pages set up for your business. Plans from $137 a month, and the $797 build fee is invoiced only after launch.

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