A mortgage branch website that ranks in your city and gives every originator a page
A branch website earns local search and keeps a team looking like one business when it carries a page for the branch, a profile for every originator and the same program pages and disclosures across all of them, updated by someone other than you.
What usually goes wrong for branch managers
- The corporate site buries your branch three clicks deep and it ranks for nothing local.
- Each originator has built their own page on a different tool with a different look.
- When someone joins or leaves, the site takes a quarter to catch up.
- Compliance changes have to be made in a dozen places by a dozen people.
The pages your site will carry
8 pages at launch, each with the same disclosure block, identifiers and application path.
- Branch home for your city
- About the branch, address, hours and NMLS identifier
- A profile for every originator
- One page per loan program the branch offers
- Payment estimator
- How to apply
- For local agents and builders
- Contact
Payment estimator routed by originator
The estimator on each originator profile sends its leads to that originator; the estimator on the branch pages routes by the rule you set, such as round robin or by program. Every estimate is labeled as an estimate and not a quote, offer or pre-approval, and lands in the branch CRM or LOS with the originator and page attached.
Every figure the estimator shows is illustrative. It is never a quote, an offer, a rate lock, an approval or a statement of eligibility. The wording and the disclosures are approved by your compliance team before launch.
What clients say the site changed
“Everyone talks about the new design; I cared more about where the old home loan consultations links would land. They inventoried the old addresses and walked us through where each one would redirect. Launching no longer meant abandoning everyone holding an old link.”
What they got: Page migration and redirect mapping for home loan consultations
“We used to forward home loan consultations emails around and hope somebody had replied. Now each request has a named owner and enough detail for a colleague to cover it. Duplicate replies and orphaned messages have both quietly ended.”
What they got: Inquiry assignment and staff handover for home loan consultations
“I appreciated being asked to separate new home loan consultations requests from ongoing conversations. New inquiries get the full form; follow-ups take a shorter route with the question itself. The morning triage is minutes rather than an hour.”
What they got: Inquiry categories and guided navigation for home loan consultations
Related case studies
Client projects closest to this kind of mortgage business, with what we built and how long it took.
- A home loan consultations site the team can run themselvesWith home loan consultations, the site now comes with its own instructions for keeping it.
- Clear ownership for home loan consultations inquiriesFor home loan consultations, ownership, status and backup are visible at a glance.
- Routing home loan consultations to the right local teamFor home loan consultations, routing is decided on the page, before anyone lifts a phone.
Questions from branch managers
Every question, groupedHow many originator pages are included?
As many as the branch has. Each profile is built in the same structure, so adding an originator is a single revision with their details, photo and identifiers.
Can the branch site sit under the corporate domain?
It can be on a subdomain or a directory of the corporate domain if head office agrees, or on its own domain if that is what the policy allows. We advise on which will rank better for your city during the demo, and the choice is yours.
Who handles the compliance footer?
You or your compliance team supply the wording; we place it on every page in the same position and change it everywhere at once when it needs to change. Nobody at the branch edits a page.
What happens when an originator leaves?
You email us, we remove or redirect their profile within the standard turnaround, and any leads still routed to them are reassigned in the estimator rules. Their program pages stay because they belong to the branch.
How much of my time does this take each month?
Close to none once it is live. The build needs about an hour of your time on the onboarding call plus whatever it takes to gather identifiers and photos. After that, changes are an email. The reason most branch sites go stale is that keeping them current is somebody's unpaid extra job, and that is the specific job this plan removes.
What happens when an originator leaves?
You email us and the profile comes down, with a permanent redirect to the branch page so anyone following an old link or a printed card lands somewhere useful rather than on an error. Their name is removed from the team list and any program pages that referenced them. Inside the standard turnaround.
Can we run a branch site if corporate already has one?
Usually yes, subject to your company's marketing policy, and it is the normal arrangement rather than an exception. The branch site carries the corporate disclosure wording and identifiers and links back to the corporate site. What it adds is a document about your city and your team, which the corporate site is not built to be.
How do you handle a branch that moves?
As a revision, and there is more to it than the address line. The branch page, the footer, the structured data and the directions all update together, and if the city changes we tell you what that means for the searches the page was winning before you commit to the move date.
See it built for branch managers
A live walk-through, on your screen, of the site you would get. Then you know the plan, the launch date and what we need from you.
Book a demo