A commercial lending website that qualifies the inquiry before the first call
A commercial lending website works when it carries a page per property type and loan purpose, asks the few questions that tell your team whether the deal fits, and delivers the inquiry with those answers attached, so the first call is a real conversation.
What usually goes wrong for commercial lending teams
- Residential-style pages attract residential inquiries your team cannot use.
- Borrowers cannot tell from the site whether you finance their property type.
- The inquiry form asks for a name and a phone number and nothing about the deal.
- Brokers who bring you deals have no page that speaks to them.
The pages your site will carry
8 pages at launch, each with the same disclosure block, identifiers and application path.
- Home
- One page per property type you finance
- One page per loan purpose, such as acquisition, refinance or construction
- For commercial brokers
- The team, with identifiers where required
- How a deal moves from inquiry to closing
- Deal inquiry form
- Contact
Deal-sized payment estimator
Configured for loan amount, amortisation, term and an indicative rate you choose to publish, if any. The output is an illustrative debt service figure, labeled as an estimate and not a quote, offer, commitment or term sheet, and every estimate is captured with property type and purpose into your CRM as a qualified inquiry.
Every figure the estimator shows is illustrative. It is never a quote, an offer, a rate lock, an approval or a statement of eligibility. The wording and the disclosures are approved by your compliance team before launch.
What clients say the site changed
“The audit found our home loan consultations details repeated across several pages, each worded slightly differently. Everything now lives in one maintained reference, with the duplicates retired or redirected. Customers no longer quote wording we retired two years ago.”
What they got: Content audit and update process for home loan consultations
“Our deliberately awkward question was: what if the home loan consultations form breaks? The answer became a published fallback plus a delivery check we can run ourselves. That attention to the invisible parts of the site gave me confidence in the handover.”
What they got: Contact resilience and delivery checks for home loan consultations
“If you only look at the design you miss the best bit, which is the inquiry form. It collects purchase or refinance goal, property state and callback time up front, so the back-and-forth we used to do by reply has largely gone. It has quietly removed the slowest step in our intake.”
What they got: Inquiry form and response workflow for home loan consultations
Related case studies
Client projects closest to this kind of mortgage business, with what we built and how long it took.
- When the home loan consultations form breaks, the site still answersFor home loan consultations, failure is now inconvenient rather than fatal.
- A night-time route for home loan consultations inquiriesDay to day with home loan consultations, the team starts the day with organized requests, while visitors understand that a human response is still pending.
- A clearer first reply for home loan consultationsDay to day with home loan consultations, replies now start from substance rather than from questions.
Questions from commercial lending teams
Every question, groupedCan the form pre-qualify deals?
It can ask the questions that let your team triage: property type, location, loan purpose, approximate amount and timeline. It never decides anything; it hands your team an inquiry with the facts attached, and your team decides.
Do commercial pages need NMLS identifiers?
That depends on the loan types and states involved, and your compliance team decides. The site carries whatever identifiers and disclosures they specify, in the same position on every page.
Can the site serve both commercial and residential?
Yes, with a clear split at the top level so each audience finds its own pages and the inquiry forms route to the right team. We recommend separate program pages, estimators and forms for each side.
What do the articles cover for a commercial audience?
General explainers on the process, the documents usually involved, how property types differ from a lending perspective and what a borrower can expect between term sheet and closing. Sources are cited and nothing is advice on a particular deal.
Can the site pre-qualify an inquiry without stating eligibility?
Yes, and the distinction matters. Asking what the asset is, roughly what the borrower is trying to do and what stage they are at gathers routing information. Telling them whether they qualify is a lending decision. The forms collect the first and never do the second, so your team gets context and the page makes no representation to the borrower.
Do you build pages per property type?
Yes, and it is usually the highest-value part of the build. Multifamily, retail, industrial, office, mixed use, ground-up construction and bridge are different conversations with different readers, and a single commercial lending page serves none of them. Each gets a page written for the people who search that asset class.
Our deals are relationship-driven. What is the site for?
Credibility and filtering, mostly. A broker or a principal who was given your name checks you before calling, and what they find decides whether the call happens and how it starts. The site also quietly removes the inquiries that were never going to fit, which is worth more than most people assume.
Can the site handle confidential deal information?
It should not, and ours does not. The marketing site collects contact details and routing information and sends them to your systems. Financials, rent rolls and anything else confidential belong in the tools built to hold them, and keeping them off the marketing site keeps it out of scope for the controls those tools carry.
See it built for commercial lending
A live walk-through, on your screen, of the site you would get. Then you know the plan, the launch date and what we need from you.
Book a demo