A full inventory of your current site
Every indexed page catalogued and a decision made about where it lives after launch.
Mortgage website redesign that keeps what already ranks and fixes what does not
A mortgage website redesign should improve the site without resetting the search visibility it has already earned, and the way to guarantee that is to treat URL mapping as the first step of the project rather than an afterthought handled after launch. Every current page is inventoried, every one worth keeping is mapped to its new address, and 301 redirects go live in the same release as the new site, so nothing that ranks today goes quiet the day the redesign ships.
What it costs
- Plans$137 a month
- Build fee$797, after launch
- Live in7 days
- Revisions5 a month
- Domain and hostingIncluded
URL mapping happens before anything is designed
Redesigns lose rankings almost exclusively because URLs change without a redirect plan, not because the new design is worse than the old one. Before any visual work starts, we crawl your current site, list every indexed page, and decide what happens to each one: kept at the same address, kept but rewritten, merged into a new page, or retired with a redirect to the closest replacement. That map is agreed with you before launch, so there is no guessing on launch day about what happened to a page that used to bring in traffic.
- Every current URL inventoried and accounted for before the new site is built
- 301 redirects live in the same release as the redesign, never added later
- Rankings pass to the new pages instead of resetting to zero
A redesign is also the moment to fix the structure
Most redesign requests start with "it looks dated" and end up being about something structural: one programs page that should be several, a team page that has not kept pace with hiring, an estimator that sends the lead somewhere else. A redesign is the natural point to fix those things at the same time as the visual refresh, because the content is already being touched. We separate what is a visual change, what is a structural one, and what is a content one, so you can see exactly what the redesign is actually changing and why.
Content that survives the move, and content that should not
Photos, team bios, program descriptions and any articles worth keeping are migrated and rewritten where they need to be, rather than discarded and started from zero. Content that was thin, outdated or duplicated across pages is a good candidate to retire during a redesign rather than carry forward out of habit. The goal is a smaller, more accurate site that ranks for more of the searches that matter, not a larger one that repeats itself. Timelines are typically the same 7 to 15 day range as a first build, because most of the raw content already exists.
What we check after launch, not just before
A redesign is not finished on launch day. We monitor indexing and rankings for the weeks after launch specifically, watching for any page that dropped out of the index rather than assuming the redirect map worked perfectly. If something needs a correction, it is handled as a priority, not queued behind other work. 5 revisions a month continue afterward, so anything the redesign missed gets fixed quickly rather than living on the site indefinitely.
What you get
301 redirects live at launch
Every retired or moved URL redirected in the same release, never patched in afterward.
Content migrated and rewritten where needed
Photos, bios and program copy brought across, with thin or duplicated pages consolidated rather than carried forward.
An estimator that keeps the lead
Replacing a linked calculator or none at all, so the redesign captures more, not the same amount, at launch.
Post-launch ranking monitoring
Indexing and rankings watched closely in the weeks after launch, with corrections made as a priority.
A launch timeline of 7 to 15 days
Similar to a first build, because most of the content already exists and is being restructured, not written from zero.
Questions about Mortgage website redesign
Will a redesign hurt our current Google rankings?
It should not, and the reason is the redirect map built before any design work starts. Every current URL is accounted for and 301 redirected in the same release as the new site, so search engines are told exactly where each page moved rather than discovering a broken link.
How long does a redesign take?
Usually 7 to 15 days from the onboarding call, similar to a first build, because most of the raw content, your programs, your team, your photos, already exists and is being restructured rather than written new.
Can we redesign just part of the site?
Yes. Some clients want the whole site rebuilt and others want specific pages, most often the programs pages and the estimator, brought up to the current structure while the rest stays as it is. Either is a normal scope for this work.
What if our current site has almost no organic traffic?
Then the redirect discipline matters less for preserving existing rankings and more for giving the new site a clean, well-structured foundation to start ranking from, which is closer to a first build with content already on hand.
Do you keep our current domain?
Yes, in almost every case. A redesign is about the site's structure and content, not its address, so your domain and your existing backlinks keep pointing at the same place.
See it built for your business
A live walk-through of the site you would get, in about 30 minutes. Plans from $137 a month, the $797 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email [email protected] and a person replies within one working day.