A non-QM website that explains who you serve without promising who qualifies
A non-QM website works when it describes each program by the kind of borrower it is designed for, such as self-employed, investor or foreign national, in plain language that never states eligibility, and captures inquiries with the facts your underwriters need to have a first conversation.
What usually goes wrong for non-qm lenders
- Borrowers who were declined elsewhere do not know your programs exist or what they are for.
- Program names mean nothing to the public and your site uses them as headings.
- Brokers who send you files have no dedicated page and no clean submission path.
- The line between describing a program and advertising eligibility is easy to cross on a template site.
The pages your site will carry
8 pages at launch, each with the same disclosure block, identifiers and application path.
- Home
- One page per program, written for the borrower type it serves
- For self-employed borrowers
- For real estate investors
- For mortgage brokers who work with you
- The team, with NMLS identifiers
- Payment estimator
- Contact and apply
Program-aware payment estimator
The borrower picks the program family they are exploring, enters price, down payment and term, and optionally a rate you publish. The figure is illustrative and labeled as an estimate, not a quote, offer, approval or a statement of eligibility. The lead arrives in your CRM with the program family and the borrower's stated situation attached.
Every figure the estimator shows is illustrative. It is never a quote, an offer, a rate lock, an approval or a statement of eligibility. The wording and the disclosures are approved by your compliance team before launch.
Questions from non-qm lenders
Every question, groupedHow do you describe programs without implying eligibility?
Each page describes the kind of borrower and situation the program was designed for and what documentation is generally involved, and it says clearly that whether a program fits is decided in underwriting. Your compliance team reviews every page before launch.
Can brokers submit through the site?
A dedicated broker page explains how to work with you and carries a short inquiry form routed to your wholesale team. Full submissions still go through your existing broker portal; the site links to it.
Do the articles cover non-QM topics?
Yes. General explainers on documentation for self-employed borrowers, how investor loans differ, and what the process looks like, with sources cited and no claims about any reader's eligibility.
What compliance wording appears on the site?
Whatever your compliance team specifies: identifiers, state licensing lines, equal housing notice and any program-specific disclosure. It sits in the same position on every page and changes everywhere at once when it needs to.
See it built for non-qm lenders
A live walk-through, on your screen, of the site you would get. Then you know the plan, the launch date and what we need from you.
Book a demo