A non-QM website that explains who you serve without promising who qualifies

A non-QM website works when it describes each program by the kind of borrower it is designed for, such as self-employed, investor or foreign national, in plain language that never states eligibility, and captures inquiries with the facts your underwriters need to have a first conversation.

What usually goes wrong for non-qm lenders

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Photograph by Ono Kosuki on Pexels, Pexels license.
  • Borrowers who were declined elsewhere do not know your programs exist or what they are for.
  • Program names mean nothing to the public and your site uses them as headings.
  • Brokers who send you files have no dedicated page and no clean submission path.
  • The line between describing a program and advertising eligibility is easy to cross on a template site.

The pages your site will carry

8 pages at launch, each with the same disclosure block, identifiers and application path.

  1. Home
  2. One page per program, written for the borrower type it serves
  3. For self-employed borrowers
  4. For real estate investors
  5. For mortgage brokers who work with you
  6. The team, with NMLS identifiers
  7. Payment estimator
  8. Contact and apply

Program-aware payment estimator

The borrower picks the program family they are exploring, enters price, down payment and term, and optionally a rate you publish. The figure is illustrative and labeled as an estimate, not a quote, offer, approval or a statement of eligibility. The lead arrives in your CRM with the program family and the borrower's stated situation attached.

Every figure the estimator shows is illustrative. It is never a quote, an offer, a rate lock, an approval or a statement of eligibility. The wording and the disclosures are approved by your compliance team before launch.

What clients say the site changed

  • “The home loan consultations page used to describe everything and route nothing. Each service description carries its own local contact, and the form inherits it. It removed an irritation on both sides of the phone line.”

    Nathaniel ClaringtonFront office lead, Self-employed mortgage advice practiceBurlington, Vermont

    What they got: Location information and contact routing for home loan consultations

  • “Our follow-ups on home loan consultations used to arrive disguised as brand-new inquiries. Follow-ups reach the right thread quickly instead of starting a duplicate one. Our inbox is easier to read, and their morning is easier too.”

    Lydia RutledgeClient care coordinator, Contractor mortgage specialistsNaperville, Illinois

    What they got: Returning-customer contact path for home loan consultations

  • “Our content meetings about home loan consultations used to run on anecdote. Each inquiry records where it began, which is the only number I asked for. Content decisions now start from evidence rather than impressions.”

    Phoebe BuckleyClient onboarding coordinator, Adverse credit mortgage brokerageSt. Petersburg, Florida

    What they got: Basic inquiry source reporting for home loan consultations

Questions from non-qm lenders

Every question, grouped
How do you describe programs without implying eligibility?

Each page describes the kind of borrower and situation the program was designed for and what documentation is generally involved, and it says clearly that whether a program fits is decided in underwriting. Your compliance team reviews every page before launch.

Can brokers submit through the site?

A dedicated broker page explains how to work with you and carries a short inquiry form routed to your wholesale team. Full submissions still go through your existing broker portal; the site links to it.

Do the articles cover non-QM topics?

Yes. General explainers on documentation for self-employed borrowers, how investor loans differ, and what the process looks like, with sources cited and no claims about any reader's eligibility.

What compliance wording appears on the site?

Whatever your compliance team specifies: identifiers, state licensing lines, equal housing notice and any program-specific disclosure. It sits in the same position on every page and changes everywhere at once when it needs to.

How do you explain non-QM without implying anyone qualifies?

By describing the borrower situations the programs exist for rather than the reader in front of the page. A page can say a bank statement program exists for self-employed borrowers whose tax returns understate their income, and stop there. It must not say that a self-employed reader will qualify, what their terms would be, or that approval is likely. That line is where most non-QM copy goes wrong and it is where ours stops.

Our programs change often. Can the site keep up?

That is what the revision allowance is for. A program added, retired or renamed is a revision, of any size, completed inside the stated turnaround. Because the program pages share one structure and one disclosure block, a change to how programs are described is made once rather than page by page.

Do you work with our broker partners as an audience?

Yes, and they are usually a separate section rather than a separate site. Brokers and correspondents want different things from a borrower: submission requirements, who to contact, how scenarios are handled, what turn times look like in general terms. A partner section that answers those properly does more for your submissions than a rate sheet on the home page.

Can the site show scenarios or case examples?

Only if they are genuine, anonymized with permission and framed as past examples rather than as what a reader can expect. No invented scenarios, no representative numbers that were never real, and a clear statement that a past file does not indicate what any other borrower will be offered. If your compliance team would rather avoid scenarios entirely, the pages work without them.

See it built for non-qm lenders

A live walk-through, on your screen, of the site you would get. Then you know the plan, the launch date and what we need from you.

Book a demo