A mortgage broker website that explains the choice you give borrowers
A mortgage broker website works when it explains, plainly and without naming rates, why a borrower benefits from access to many lenders, then carries a program page for each kind of loan you place and an estimator that turns curiosity into a conversation.
What usually goes wrong for mortgage brokers
- Borrowers do not understand the difference between a broker and a bank, and your site does not explain it.
- You place loans with a dozen lenders but the site lists three generic programs.
- Lender logos on the home page make the site look like an aggregator rather than a business.
- The inquiry form lands in an inbox and follow-up depends on who checks it.
The pages your site will carry
8 pages at launch, each with the same disclosure block, identifiers and application path.
- Home
- Why work with a broker
- One page per loan type you place
- Payment estimator
- Meet the team, with NMLS identifiers
- How the process works
- For real estate agents and builders
- Contact and apply
Payment estimator with program selection
The borrower chooses the kind of loan they are exploring, enters a purchase price, down payment and term, and optionally a rate you publish. The illustrative figure is labeled as an estimate and not a quote, offer or pre-approval. The inquiry arrives in your CRM tagged with the loan type so the right person picks it up.
Every figure the estimator shows is illustrative. It is never a quote, an offer, a rate lock, an approval or a statement of eligibility. The wording and the disclosures are approved by your compliance team before launch.
Questions from mortgage brokers
Every question, groupedCan the site list the lenders we work with?
Yes, where your agreements with those lenders allow it and your compliance team approves the wording. We generally recommend a plain sentence about the number and kinds of lenders you work with over a wall of logos, because logos make a broker site read as a comparison portal.
How do we handle state licensing on the site?
The footer and every profile carry your company and individual NMLS identifiers and a licensing line per state, in the wording your compliance team supplies. Adding a state later is a standard revision.
Can each broker in the shop have a profile?
Yes. Every licensed originator gets a profile page with their identifier, their focus and their own application link. On the Branch and Enterprise plans that structure scales to as many people as you have.
Do you write the program pages or do we?
We write them from an onboarding call and the material you already have, in plain language that describes the program without advertising terms. You and your compliance team review before launch, and changes afterwards are revisions.
See it built for brokers
A live walk-through, on your screen, of the site you would get. Then you know the plan, the launch date and what we need from you.
Book a demo