Keeping home loan consultations follow-ups out of the new-inquiry queue
Later-life lending advice firm · Green Bay, Wisconsin
How a later-life lending advice firm in Green Bay, Wisconsin, with 7 staff, reworked how its inquiries are routed, owned and reported in 10 working days from content approval: the starting point, the build and what the team noticed afterwards.
10working days from content approval
- Client
- Later-life lending advice firm
- Region
- Green Bay, Wisconsin
- Team
- 7 staff; one locally managed operation
- Work
- Routing, ownership and reporting
Where it started
The starting point
The site gave one form to everyone: first-time visitors and customers mid-conversation about home loan consultations alike.
The problem
For home loan consultations, returning contacts re-entered information the team already held. Staff then matched submissions to earlier conversations before they could answer the actual question.
What we built
The follow-up route is brief by design: a reference if available, then the question. New requests continue to collect purchase or refinance goal, property state and callback time separately, and staff can tell the streams apart at a glance.
- Existing-request contact route
- Optional reference field
- Separate email subjects
- New-inquiry form
Timeline
10 working days after content approval, including staff review and handover.
- Day 0
Content approved
The client signs off the wording and material. The working days start here.
- In between
Build and staff review
We build; the client's own staff review the pages and the inquiry path before anything goes live.
- Day 10
Handover
The work is live and handed over, within 10 working days of content approval.
What changed
Day to day with home loan consultations, the streams sort themselves. Follow-ups join their threads, and new business gets the full attention of the full form.
In the client's words
“Our existing home loan consultations contacts know who they are. The site finally knows it too, and treats them accordingly.”
Questions about this project
How long did this project take?
10 working days after content approval, including staff review and handover. The working days are counted from the day the client approved the content, so the time the client spent gathering and signing off their material is not part of it. The launch window for a new site on each of our plans is set out on the pricing page.
What did we build for this later-life lending advice firm?
The follow-up route is brief by design: a reference if available, then the question. New requests continue to collect purchase or refinance goal, property state and callback time separately, and staff can tell the streams apart at a glance. The pieces that did the work: Existing-request contact route; Optional reference field; Separate email subjects; New-inquiry form.
Why is the business not named?
On purpose. The client is described as a later-life lending advice firm in Green Bay, Wisconsin with 7 staff, which is enough to judge whether the situation is close to yours. The quote is published with permission and attributed to Luke Corbett, case administrator, but we do not publish the business name, its logo or its web address.
Did this project involve rates, approvals or lending advice?
No. The work was about how the website handles inquiries and content. We are not a lender, mortgage broker, loan originator or financial adviser, and nothing on a site we build quotes a rate, states eligibility or implies an approval. The wording on every page, including the route to a conversation with a licensed loan officer, is reviewed and approved by the client.
Want the same fix on your own site?
A live walk-through of the site you would get, with the inquiry path and pages set up for your business. Plans from $137 a month, and the $797 build fee is invoiced only after launch.
Related case studies
- Clear ownership for home loan consultations inquiriesFor home loan consultations, ownership, status and backup are visible at a glance.
- Self-sorting visitors on the home loan consultations pageWhen it comes to home loan consultations, the inbox now describes itself.
- Routing home loan consultations to the right local teamFor home loan consultations, routing is decided on the page, before anyone lifts a phone.
Related services
- Loan officer website designWebsite design for loan officers: NMLS-ready profile, program pages, a payment estimator that keeps the lead, live in 7 days.
- Custom mortgage website developmentCustom mortgage website development built around your actual programs, your team and your LOS, rather than adapted from a theme.