Blog Rosalind Achebe
Rosalind Achebe is an editorial persona writing for MortgageWebStudio. Personas hold no professional licenses, and nothing they write is lending, licensing or financial advice for a specific situation.
- 3articles published
- 3subjects covered
- 8kwords, each figure cited
Articles
- Migrating a mortgage website without losing the rankings you haveA redirect-first plan for moving a mortgage website: inventory, URL mapping, redirects, structured data, and what to watch in the weeks after the switch.
- A branch website that ranks in its own city, and stays consistentHow a mortgage branch site is structured: location pages, originator profiles generated from records, inherited programs, and governance that stops twenty pages drifting.
- The compliance block: identifiers and disclosures in one place, on every pageHow to build the identifier and disclosure block on a mortgage website so it is placed once, published everywhere and changed in a single edit when compliance asks.
How these articles are written
The same four rules apply to every byline on this site, and they are the rules we write to on client sites too.
Never advice about a loan
Articles are about websites, pages and lead handling. They never state a rate, an eligibility rule or anything that reads as an approval, because MortgageWebStudio is not a lender, mortgage broker, loan originator or financial adviser.
Every figure carries a source
A number in an article either points at a named, linked source or it does not appear. Nothing is estimated into existence to make a point land harder.
Questions answered, not implied
The questions at the foot of each article are the ones people actually ask, answered in full on the page, and the structured data matches the visible text exactly.
Corrected in the open
When something turns out to be wrong or out of date it is changed on the page and the article carries its updated date, rather than quietly disappearing.
Something here wrong or out of date? Email and it gets fixed on the page.