Blog Graham Whitacre
Graham Whitacre is an editorial persona writing for MortgageWebStudio. Personas hold no professional licenses, and nothing they write is lending, licensing or financial advice for a specific situation.
- 4articles published
- 3subjects covered
- 11kwords, each figure cited
Articles
- Where mortgage inquiries go: wiring a website to your CRM and LOSThe path an inquiry takes from a mortgage website into your CRM or LOS, the five places it commonly gets lost, and how to test that the path still works.
- The payment estimator that keeps the lead instead of giving it awayWhy third-party mortgage calculators capture the lead for someone else, and how to run an estimator on your own domain: labeling, inputs, capture and the handoff.
- Loan program pages: one page per program, written for the borrowerHow to structure loan program pages on a mortgage website: one page per program, what belongs on each, what compliance owns, and how the pages link to the application.
- The loan officer website checklist: what borrowers expect before they applyA checklist for loan officer websites: program pages, calculators that capture leads, the application path, compliance footers with NMLS display, and mobile speed.
How these articles are written
The same four rules apply to every byline on this site, and they are the rules we write to on client sites too.
Never advice about a loan
Articles are about websites, pages and lead handling. They never state a rate, an eligibility rule or anything that reads as an approval, because MortgageWebStudio is not a lender, mortgage broker, loan originator or financial adviser.
Every figure carries a source
A number in an article either points at a named, linked source or it does not appear. Nothing is estimated into existence to make a point land harder.
Questions answered, not implied
The questions at the foot of each article are the ones people actually ask, answered in full on the page, and the structured data matches the visible text exactly.
Corrected in the open
When something turns out to be wrong or out of date it is changed on the page and the article carries its updated date, rather than quietly disappearing.
Something here wrong or out of date? Email and it gets fixed on the page.