Migrating a mortgage website without losing the rankings you have
A redirect-first plan for moving a mortgage website: inventory, URL mapping, redirects, structured data, and what to watch in the weeks after the switch.
Read the articlePlaybooks for mortgage websites
Guides for loan officers, brokers and branches: program pages, estimators, where inquiries go, compliance blocks, branch structure and migrations. Written for people who run the site, not for people who run the loan. Nothing here is lending, licensing or financial advice.
- 7articles, each one a working guide rather than a summary
- 6subjects, from program pages to migrations
- 19kwords, every figure in them carrying a cited source
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A branch website that ranks in its own city, and stays consistent
How a mortgage branch site is structured: location pages, originator profiles generated from records, inherited programs, and governance that stops twenty pages drifting.
Rosalind AchebeSeptember 15, 2026
The compliance block: identifiers and disclosures in one place, on every page
How to build the identifier and disclosure block on a mortgage website so it is placed once, published everywhere and changed in a single edit when compliance asks.
Rosalind AchebeSeptember 12, 2026
Where mortgage inquiries go: wiring a website to your CRM and LOS
The path an inquiry takes from a mortgage website into your CRM or LOS, the five places it commonly gets lost, and how to test that the path still works.
Graham WhitacreSeptember 10, 2026
The payment estimator that keeps the lead instead of giving it away
Why third-party mortgage calculators capture the lead for someone else, and how to run an estimator on your own domain: labeling, inputs, capture and the handoff.
Graham WhitacreSeptember 8, 2026
Loan program pages: one page per program, written for the borrower
How to structure loan program pages on a mortgage website: one page per program, what belongs on each, what compliance owns, and how the pages link to the application.
Graham WhitacreSeptember 5, 2026
The loan officer website checklist: what borrowers expect before they apply
A checklist for loan officer websites: program pages, calculators that capture leads, the application path, compliance footers with NMLS display, and mobile speed.
Graham WhitacreSeptember 3, 2026
Who writes here
Two editorial personas, each with a beat. Neither holds a professional license, and nothing either of them writes is advice about a loan, a rate or a borrower's situation.
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